Golden Bay Promotion Association Inc |
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We are a non-profit organization, run by a membership committee. Our membership of 120 is made up of local businesses, private people and some life members. Click here to read the highlights of the committee's latest meeting. |
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Main Objectives
- Publicise Golden Bay both nationally and internationally to attract visitors and business interests.
- To assist, promote and encourage sustainable industrial and tourist development.
- To assist in the coordination of all activities in the district considered likely to achieve the forgoing objects.
- To cooperate with local groups in ensuring that visitors are welcomed, entertained or given information while visiting the district.
Publications
- Golden Bay Heart of the Parks Brochure – A compact and colourful generic brochure displayed nationally in i-Sites and other key locations to attract visitors to our district. This is funded by our membership fees.
- Golden Bay Visitor Guide – A comprehensive Golden Bay guide book available in all top of the South Island i-Sites, eg Nelson, to provide visitors with detailed information about our attractions. This is funded by business advertising.
- The Yellow Map – A Golden Bay map and directory of our members’ business locations. This is funded by Golden Bay Promotion Association members’ advertisements.
Local Initiatives
- Hanging Flower Baskets – Funding and coordinating of the display of hanging flower baskets in Takaka and Collingwood townships over the summer period with the assistance of the Rose Association and other volunteers.
- Golden Bay Stickers – Printing and distributing Golden Bay Heart of the Parks car and envelope stickers.
- Totally Local Market – Event funding.
- Visitor Survey Forms – Survey activities to obtain visitor feedback.
Golden Bay Marketing Initiatives
- Advertising in national and international publications to raise the profile of Golden Bay to a wider audience.
- Advertising during shoulder and off-peak periods to extend Golden Bay’s visitor season.
- Festival Sites – In the past we have represented Golden Bay at Ecofest in Nelson, the Brightwater Food and Wine Festival (in conjunction with members).
- Product Bank – To promote our members’ businesses by maintaining a list of complementary products and services offered to tourism industry personnel visiting Golden Bay.
Click here to read more about the Product Bank - Public relations: – To increase the profile of Golden Bay and respond to media requests in a manner that promotes Golden Bay in a positive way.
- Nelson/Richmond advertising: – To initiate a programme to target our closest market by promoting Golden Bay as a destination and its products at both the Nelson Market and Richmond Mall.
In June 2008 The Golden Bay Promotion Association was thrilled to be the recipients of two awards:
- Heritage and Environment Category Winner
- Supreme Winner – Tasman District
These awards recognized the efforts of the wonderful volunteers who contributed to the success of the hanging flower basket project and the association’s development of the Golden Bay website.
Golden Bay Promotion Association Management Committee
Jane Dixon (chair) - Cynthia Sampson (secretary/treasurer) - Woult Kalis - Paddy Gillooly - Victoria Davis - Jan Dissel - Gerda Dissel - Allan Kilgour - Paul Sangster - Alan Blackie - Sara Chapman - Ricky Ward - Mike Boland
Please consider joining the Golden Bay Promotion Association.
Membership Fees:
Annual membership - $145
Additional associated business - $100
Yellow Map Listing (members only) - $45
Website Listing (members only) - Free
Golden Bay Promotion Association is excited about the future and we need the support of the business community to make it all happen.
